Shade options that go beyond the basics

August 1, 2017

Successful marketing and selling means reaching, education and caring for customers—in print, in person and online. Awnings, shades and screens offer a wide and appealing range of benefits, attested to by virtually every website in the business. But homeowners in particular concentrate on five letters: s-h-a-d-e. “UV protection is important, but not mentioned as much …

Offering the right shade solutions drives success at Specialty Trim & Awning Inc.

July 1, 2017

“Every time the phone rings we have a new opportunity to see how we can help somebody,” says Jerry Margrave, MFC, owner of Specialty Trim & Awning Inc., Bakersfield, Calif. “That’s the way we look at it—we’re helping people solve a problem, whether it be sun coming in a window, the need for covered patio …

Taking a shade and awning business to the next level

June 1, 2017

“Last year was our best year, and we’re at another point of growth right now,” says Cheryl Yennaco, owner and general manager of Melrose, Mass.-based Atlantic Awnings. “That growth started when we decided to clean house and rebuild the business. It wasn’t easy but it was worth it, and at this moment we have the …

Fabric houses explored as future sustainable options

May 1, 2017

Fabric homes could well have a place in future urban settings. To explore this possibility, one such dwelling, the Breathe House, has been created as a prototype for a future living environment called “MINI Living–Breathe.” Created by Brooklyn, N.Y., architects SO-IL, the prototype was created as a sustainable response to ever-shrinking homes and limited resources …

Airbeam festive tent

As the old joke goes: How do you get to Carnegie Hall? Practice! Or you can get there by creating an air-supported tent designed for Carnegie Hall’s roof, as Pvilion and its collaborative partners recently did to much acclaim. This inflatable event space incorporates a technology originally developed for military applications, that of high-pressure fabric …

An ancient structure can now host modern events

April 1, 2017

The structure once known as the Cistercian Abbey in Dargun, Germany, has a storied past. Located in the far north of the German state of Mecklenburg-Vorpommern, the structure was built in the 13th Century as a Gothic monastery complex. Constructed of stone and brick, the building suffered major damage during World War II, leaving it …

Opening the door to architects

March 1, 2017

Experts discuss the best ways to encourage designers to use fabric in their projects. Confession: I am a licensed architect (please don’t hold that against me!) and I like fabric. I am also a teacher of young architects and designers and take every opportunity to introduce students to the wonders of fabric in architecture and …

On the road to Rome

February 1, 2017

Italian architects and German engineers create a dynamic fabric structure for the Palace of Congress conference center “Make no little plans; they have no magic to stir men’s blood and probably will themselves not be realized. Make big plans; aim high in hope and work.”—Daniel H. Burnham, American architect No one could accuse fascist leader …

Shade in the ‘Beverly Hills’ of Mexico

December 21, 2016

A sculptural fabric roof complements an expansion of a high-end mall Cuernavaca is the capital of Mexico’s Morelos state, located in the lush Tepozteco Mountains just south and bordering Mexico City. With a warm, stable climate that ranges year-round from 20–30 degrees C (68–86 degrees F), it has legitimate claim to “City of the Eternal …

Inflatables grab public attention

December 19, 2016

Companies and event organizers use inflatables to grab public attention and promote their brands. Although he now sells spaces in luxury subterranean survival shelters, Robert Vicino once focused his entrepreneurial spirit on loftier altitudes. He put a 90-foot King Kong on the Empire State Building and designed Otto the Autopilot for the farcical movie Airplane. …