Seeing is believing: make sure your website and social media strategies are smart, engaging, informative, and visually appealing

December 1, 2018

Perhaps your company relies on good old-fashioned word-of-mouth publicity and steers clear of social media. Maybe your marketing efforts emphasize trade shows and real-world connections, quite successfully, rather than online communications. But you did just update your website … five years ago. Things have changed. Now your customers all have a phone in their hands, …

Autometrix makes personnel changes

Autometrix has made staffing changes to better serve its customers. Jonathan Palmer was named CEO and will carry on the family ownership of the company. Truy Pham was named director of global sales and will oversee international distributors and provide ongoing guidance to the automation specialists. The company has dedicated key automation consultants to regional …

Light-filtering awnings enhance a view

It’s all about the view when your apartment is located in the town of Teramo on the slopes of Italy’s Gran Sasso, the highest mountain in the Apennines range. Panoramic ceiling-to-floor windows installed in each room take advantage of the landscape. There’s only one problem: All that spectacular scenery and light also comes with the …

Tropical greenhouse housed under ETFE dome

Imagine entering a tropical utopia where the weather is always a perfect 82 degrees and a beautiful setting of flowers, lush greenery, ponds, waterfalls, butterflies, birds and other creatures awaits. This environment isn’t just a dream. Plans are in development to build the world’s largest tropical greenhouse under a single dome in the Pas-de-Calais area …

Fringe benefits benefit employers and employees

Whether it’s a result of a booming economy, tighter immigration laws or an educational system gone astray, finding qualified job applicants has become increasingly more difficult for those in the specialty fabrics industry. How can small businesses compete for badly needed, qualified workers? Thanks to our unique tax laws, every business can afford to offer …

Growth in the inflatables market is coming from safety and protection

Everybody knows about inflatables. They’re the bouncy houses rented for kids’ birthday parties, or the big blow-up gorilla that the local car dealership uses to attract customers. The real growth in the use of inflatable technology, however, is in much more serious (and practical) applications—even if they aren’t nearly as visible to most of us. …

A faster path to market through industry dialogue and profitable partnerships

If innovation is a key to growth and profitability because of the differentiation it can offer in our broadly commoditized industrial fabrics industry—one that for decades has been under strong pricing pressure from low-cost imports—then R&D is an essential component of a company’s toolbox for financial success. My experience, however, coincides with the observation of …