Finders, keepers: long-term customer loyalty

December 1st, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

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Paul Aumento relies on employees and customers to keep Creative Textile Solutions a responsive manufacturer

March 1st, 2019

Nova Scotia is a small market and Halifax is a smaller city compared to some others, so we’ve had to diversify to continue a successful year-round employment,” says Paul Aumento, co-owner and president of Creative Textile Solutions Ltd., Halifax, Nova Scotia, Canada. “So we expanded our markets right away to include whatever can be manufactured […]

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Light-filtering awnings enhance a view

December 1st, 2018

It’s all about the view when your apartment is located in the town of Teramo on the slopes of Italy’s Gran Sasso, the highest mountain in the Apennines range. Panoramic ceiling-to-floor windows installed in each room take advantage of the landscape. There’s only one problem: All that spectacular scenery and light also comes with the […]

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Thai Acrylic Fibre Co. and Bulliontex partnership announced

September 1st, 2018

Thai Acrylic Fibre Co. (Aditya Birla Group) and Bulliontex Co. Ltd. have announced a partnership to offer quality outdoor fabrics to the Thailand market. These fabrics, made with Thai Acrylic Fibre Co.’s Durashine™ fibre are used for awnings, outdoor furniture and marine fabrics. Through this arrangement, these fabrics will be locally available throughout Thailand. The […]

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IAA submissions due June 30

May 1st, 2018

The International Achievement Awards (IAA) are an annual competition with a goal to promote awareness of the specialty fabrics used in thousands of products and applications ranging in size and shape. For more than six decades, the awards have recognized innovation, technical skill and design excellence. Entries are judged by industry experts, editors, architects, educators […]

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Architectural shading systems find new markets

February 1st, 2018

Ever since the 1970s back-to-earth, energy enlightenment era of oil embargoes and the beginning of the environmentalism movement, architects and government officials have acknowledged the importance of making ever more energy-efficient buildings. It has been proven that buildings (the construction of them and the manufacturing of all the materials that go into making and operating […]

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Mid-century art world embraced the marriage of architecture and textiles

September 1st, 2017

In 1956, all of New York City’s art world was abuzz about a new exhibition at the Museum of Modern Art (MoMA). It wasn’t the retrospective about the French Impressionist painter Henri Matisse, whose works had newly arrived in New York from Paris (a show that originated at the French National Museum of Modern Art), […]

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Shade options that go beyond the basics

August 1st, 2017

Successful marketing and selling means reaching, educating and caring for customers—in print, in person and online. Awnings, shades and screens offer a wide and appealing range of benefits, attested to by virtually every website in the business. But homeowners in particular concentrate on five letters: s-h-a-d-e. “UV protection is important, but not mentioned as much […]

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Lawrence Fabric implements ESOP

October 22nd, 2015

Lawrence Fabric & Metal Structures Inc., St. Louis, Mo., has implemented an Employee Stock Ownership Plan (ESOP) and is now owned by its employees. First named Lawrence Canvas Products, the company was formed by Art and Dorothy Lawrence in 1941 and sold to Bob Helmsing in 1977. In 1984, Jerry Grimaud, the company’s ninth employee, […]

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