Retractables: part of the shade package

March 1st, 2020

There has been growth in the U.S. market for retractable awnings, but today they’re part of a wide range of shade products designed to offer comfort, color, convenience, style and protection from insects as well as weather. by Laurie Junker The awning industry had been anticipating a boom in retractables for a long time. Scouring […]

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Selling shade, comfort and style

July 1st, 2018

Who could have predicted, even 10 years ago, that Amazon would have driven shade and awning companies, let alone everyday retail stores, into changing their operations to meet the demand for overnight response rates? Yet today, more than we’d like to believe, sales behemoths like the online portal Amazon and similar services have taught consumers […]

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