Promoting shade in the marketplace and happiness in the workplace

May 1st, 2020

For Patrick Howe and Wholesale Shade, high-quality custom shade sails are the product of a happy and efficient workplace. by Jill C. Lafferty My day consists of making sure my employees are happy. That’s my number one job,” says Patrick Howe, owner of Wholesale Shade™, a private label shade sail manufacturer based in San Marcos, […]

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Surrounding the market—and finding (or creating) new ones

October 1st, 2019

You can find and create new profit centers with existing technology, products and capabilities—and with new technology, innovation and creativity. Don’t let the details hold you back.  by Laurie F. Junker Today’s marketplace is dynamic, competitive and sometimes confusing—but still full of opportunity. Choosing a path can be both daunting and potentially expensive. Smart business […]

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Growth of the gorillaBrella

November 1st, 2015

In the summer of 2008, looking to capitalize on the long-standing residential backyard construction boom, Conrad Masterson and his then-partner Patrick Howe (who later founded the shade sail company Shazeebo in Carlsbad, Calif.) designed a permanent umbrella—something to be unobtrusive but provide adequate shade, that could hold up to normal winds and storms and would […]

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