Food for life

July 1st, 2021

As with many food-related companies, the North County Food Bank in Vista, Calif., has had a need to utilize its parking lot due to COVID-19 restrictions. The food bank serves between 200–300 families per day, and the operation was forced out of the building. Volunteers serve a constant line of cars from 9 a.m. to […]

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Finding the great pumpkin

June 1st, 2021

Carlsbad Strawberry Co., located along the Pacific Coast south of Los Angeles, Calif., has been growing strawberries for four generations. Since the 1950s, the “pick-your-own” produce company has prospered as it actively engaged with local schools, churches and nonprofits. One tradition enjoyed by the locals for decades stems from a secondary crop that brings people […]

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Growth of the gorillaBrella

November 1st, 2015

In the summer of 2008, looking to capitalize on the long-standing residential backyard construction boom, Conrad Masterson and his then-partner Patrick Howe (who later founded the shade sail company Shazeebo in Carlsbad, Calif.) designed a permanent umbrella—something to be unobtrusive but provide adequate shade, that could hold up to normal winds and storms and would […]

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