Seeing is believing: make sure your website and social media strategies are smart, engaging, informative, and visually appealing

December 1st, 2018

Perhaps your company relies on good old-fashioned word-of-mouth publicity and steers clear of social media. Maybe your marketing efforts emphasize trade shows and real-world connections, quite successfully, rather than online communications. But you did just update your website … five years ago. Things have changed. Now your customers all have a phone in their hands, […]

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Shade market basics that deliver

November 9th, 2018

The shade market keeps growing, according to Marc Shellshear, general manager of Value Vinyls Inc., and customers are more concerned than ever about preventing skin cancer. Shellshear was among the first presenters October 15 at IFAI’s 2018 Pre-Expo Conference in Dallas, Texas. Shellshear explained that there are three types of HDPE fabrics for shadecloth: tape/tape, […]

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Shade market basics that deliver

October 15th, 2018

The shade market keeps growing, according to Marc Shellshear, general manager of Value Vinyls Inc., and customers are more concerned than ever about preventing skin cancer. Shellshear was among the first presenters October 15 at IFAI’s 2018 Pre-Expo Conference in Dallas, Texas. Shellshear explained that there are three types of HDPE fabrics for shadecloth: tape/tape, […]

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Building relationships with architects can improve fabric structure businesses

September 27th, 2017

Want to do more business with architects? Mary Gilmore, AIA, NCIDQ, and Mark Shellshear, Structure Fabrics, Value Vinyls Inc., have many ideas. Gilmore and Shellshear shared those ideas Sept. 26 at IFAI Expo 2017. Gilmore noted, “Architects are very busy. Cold calls don’t work. They are very visual; they need pictures.” A good website with […]

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