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Keeping the coffee hot while keeping the customers cool

Features | November 1, 2024 | By: Bruce N. Wright, FAIA

Like many cities, Tempe, Ariz., is coping with a number of urban challenges. A local newspaper regularly reports on a long list of critical issues, such as the need for more outdoor dining spaces, how to enhance the pedestrian experience (by mandating “8-foot free and clear space on sidewalks”) and (especially in Arizona) the need to mitigate heat gain. 

This last point greatly factors into the success of a much-in-demand drive-thru coffee shop within Tempe’s City Center District. The Dutch Bros Coffee is one of a dozen such shops for the popular chain franchise in the region. Not only does this shade canopy help reduce ambient heat gain, it also helps to get cars off the local streets by funneling cars through an on-site order lane. 

“This store is a high-volume store due to its location,” says Josh Henderson, of SHADE Industries, the designer and fabricator of this elegant shade sails project. “It expedites the process as coffee orders are taken by baristas.” According to Dutch Bros Coffee, this is one of its busiest shops in the metro area, so keeping the drive-thru lane under shade helps keeps customers happy.

Comprised of three overlapping four-point shade sails, the canopy is supported on eight square columns that line the driveway leading to the order window. The color of both the fabric sails and columns matches the Dutch Bros signature blue. Matching colors was a challenge, says SHADE Industries: “Finding the accurate color included the corporate-approved proprietary blend of paint, on special order. Landscaping of the site also involved removing two mature trees and replacing them with younger trees that met city requirements.”


Project data

Client: Dutch Bros Coffee

Design and installation: SHADE Industries

Engineering: RNK Structural Engineering

Fabric: Commercial 95® 340, by Gale Pacific USA

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