October 17, 2018
Asking yourself one simple question can help make your business a magnet for new customers, says marketing professional Madeleine MacRae, owner of MM MacRae Coaching & Consulting. “That question is ‘Who is your ideal client?’” In her Oct. 16 Expo session on distinguishing yourself in the marketplace, MacRae says answering this question is the key …
October 16, 2018
Bill McSpadden, owner of Capitol Awning, Richmond, Va., presented the education session “Graphics for the Small to Medium Fabricator—What I Wish I Knew” on October 15 at IFAI Expo 2018’s Pre-Expo Conference in Dallas, Texas. Sign permits and allowances are important factors to consider when it comes to graphics. While many businesses may want as …
It’s no surprise the digital world means a company’s ability to attract and keep customers requires a dramatic shift in strategy, tools and resources. Ed Keough, vice president of sales for FutureGuard Building Products Inc. in Auburn, Maine, told business owners they need to embrace digital advertising or be “left in the dust” during his …
Keynote speaker Mark Scharenbroich has straightforward advice for growing a business: Make a true connection with employees and customers and positive results will follow. Scharenbroich shared his humor and motivational wisdom with a packed room at IFAI’s 2018 Expo annual meeting October 16. Rain, wind and cold outside the Kay Bailey Hutchison Convention Center in …
IFAI’s Pre-Expo Conference Oct. 15 in Dallas offered a range of presentations—many of them focused on topics of particular interest in the advanced textiles area. Textile testing is one topic that will be addressed in more than one session. At the beginning of his talk yesterday on testing and evaluating fabrics’ human comfort, performance and …
October 15, 2018
Should you bother with social media? Most definitely yes, says Luke Gusman, marketing manager for Sta-Lok Inc., a longtime manufacturer of marine and architectural rigging hardware. Gusman says that no matter how large or small your company, there are five social media platforms that can increase engagement with your product or service and raise your …
This is the first time in history that five distinct generations are working in a single workplace, says J. Karl Sherrill Jr., a certified risk manager with Marsh & McLennan Agency LLC, in his 2018 Expo session “Leading Successful Teams in a Multigenerational Workplace.” “It’s a trend affecting every business,” says Sherrill. “You have people …
One of the trickiest things facing the sewing industry is finding qualified workers. Many new employees may be unfamiliar with the basics of sewing machine operation, says Faith Roberts, owner of Banner Canvas in Ham Lake, Minn. In her IFAI Expo session “Sewing Tips and Tricks,” Roberts points out that many young people didn’t grow …
The shade market keeps growing, according to Marc Shellshear, general manager of Value Vinyls Inc., and customers are more concerned than ever about preventing skin cancer. Shellshear was among the first presenters October 15 at IFAI’s 2018 Pre-Expo Conference in Dallas, Texas. Shellshear explained that there are three types of HDPE fabrics for shadecloth: tape/tape, …
September 29, 2017
Mike Sullaway, principal engineer, president and owner of Sullaway Engineering Inc. in San Diego, Calif., presented a campfire session “Working with Engineers” at IFAI Expo 2017 in New Orleans, La. Throughout the presentation, Sullaway offered tips and advice on the best ways to go about working on a project with an engineer. How to find …
