Pompano Beach, Fla.-based textile maker Serge Ferrari North America has named Ilse Beterams general manager, effective July 1. Ilse will oversee all aspects of Serge Ferrari operations in the United States and Canada, including sales, finance, marketing, shipping and inventory management. The parent company, Serge Ferrari, is headquartered near Lyon, France.
Beterams has been with Serge Ferrari for 23 years, most recently as sales manager for Northern Europe, managing teams in Belgium, Holland, Luxemburg, Scandinavia and the United Kingdom. She has worked directly with architects and engineers on many large projects, including the 2012 Olympic Games in London.
Beterams replaces Teresa Valdes, who left to pursue other career opportunities.
Steve Fredrickson as national sales manager for Serge Ferrari North America, will report to Beterams.
Serge Ferrari produces flexible composite membranes used globally in the marine, solar-protection, architectural, building, modular structure, sport, military and furniture markets.