FiberTite Roofing Systems, manufactured by Seaman Corp., Wooster, Ohio, has launched its new website, redesigned to allow for increased functionality and capability.
Focused more on the needs of customers, the redesign is part of a grander plan of improving engagement with the company’s online audience, says Michelle Miller, Seaman’s marketing manager.
Seaman selected SyncShow Interactive, a Cleveland, Ohio-based digital marketing firm, as a partner in the redesign and launch. The companies partnered in early 2015 to launch a new corporate website in June. They will redevelop two additional sites that showcase Seaman’s additional main product lines, including XR® Geomembranes and Shelter-Rite® fabrics for architectural structure applications. Both sites are scheduled to launch later this year.
Source: Seaman Corp.