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Jeff Butler named Advanced Textiles Expo keynote speaker

News | June 1, 2023 | By:

Jeff Butler

Workplace expert Jeff Butler has been named as the keynote speaker for the 2023 Advanced Textiles Expo. Butler will focus on managing and working with various generations in “Building an Effective Multigenerational Workforce.”

The Advanced Textiles Expo, formerly known as IFAI Expo, will be Nov. 1-3 in Orlando, Fla. Butler will kick off the show the morning of Nov. 1 immediately after the ATA annual meeting.

“The textile industry was one of the first industries where management theory was tested and a lot of the philosophies that came out of the early philosophy came out of the textile industry,” Butler said. “It’s fantastic to be talking to a classic industry that has been around for such a long time [and] has such an enormous role in society. I’m very excited to be there.”

Jeff Butler is an author and workplace strategist who explores human behavior within the working world. His experience spans over 40 industries on four continents on how different cultures and employees interact with each other. He studies common threads of behavior in industries such as IT professionals, underground utility workers, police officers to clothing retail chains. As a researcher and practitioner, he also runs a consulting company and a tech company, TrinityFix, where he is able to test his ideas in different workplace environments. His ideas have made it to TEDx twice and appeared in dozens of media outlets. He has written two books on human behavior, The Authentic Workplace and The Key to The New You.

Advanced Textiles Expo will feature three days of education, networking and exhibits at the Orange County Convention Center, with more than 4,000 attendees, with preconference workshops and the Emerging Technologies Conference on Oct. 31. Find the entire schedule and updated education offerings at

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