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The textile industry finds a path forward
April 1st, 2021
by Pamela Mills-Senn When the pandemic hit, Autometrix began offering live remote demos in the company’s Ohio office on its demo machine (shown here) to customers interested in its cutting machines. A large screen on the back wall allows for easy video conferencing to discuss details after the demo. Photo: Autometrix Inc. California was the […]
Staying agile in the time of COVID-19
September 1st, 2020
Agility has emerged as the essential defining attribute of organizations able to respond to this crisis and chart a new, resilient course for the future. by Jeff Moravec Agility has always been something of a prerequisite for owning a company, and that skill set is clearly more valuable now than it ever has been. We […]
Seeing is believing: make sure your website and social media strategies are smart, engaging, informative, and visually appealing
December 1st, 2018
Perhaps your company relies on good old-fashioned word-of-mouth publicity and steers clear of social media. Maybe your marketing efforts emphasize trade shows and real-world connections, quite successfully, rather than online communications. But you did just update your website … five years ago. Things have changed. Now your customers all have a phone in their hands, […]