Finders, keepers: long-term customer loyalty

December 1st, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

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Backyard patio shade

August 30th, 2016

A custom shade disc transforms a scorching residential backyard into a shady oasis. In the arid Southwest, a little shade can go a long way toward transforming a residential backyard from a scorching desert to a shady oasis. One Tucson, Ariz., couple decided to shade their yard in style by installing a custom cantilevered shade […]

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Growth of the gorillaBrella

November 1st, 2015

In the summer of 2008, looking to capitalize on the long-standing residential backyard construction boom, Conrad Masterson and his then-partner Patrick Howe (who later founded the shade sail company Shazeebo in Carlsbad, Calif.) designed a permanent umbrella—something to be unobtrusive but provide adequate shade, that could hold up to normal winds and storms and would […]

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Selling shade

November 1st, 2015

Conrad Masterson, president of Shade Industries, builds his business by focusing on what clients really want —and what employees need. “The first thing I learned when I entered the shade sail industry was to focus on what the customer really wants,” says Conrad Masterson, president of SHADE Industries, Phoenix, Ariz. “That may sound simple, but […]

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