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Buying and selling in a world with less face time
May 1st, 2021
COVID vaccine options are improving prospects for the economic climate in 2021; however, 2020 had a lasting impact on business practices in the specialty fabrics industry and beyond—particularly in buying and selling—prompting many companies to rethink processes. We have all heard about and discussed the “new normal.” As the months go by, digital interactions have […]
How to sell and market during a pandemic
November 1st, 2020
By Madeleine MacRae Determining the best way to sell and, even more so, how to effectively and appropriately market your products and services at a time of such widespread uncertainty and deep market disruption can be a daunting task. As a leader during this unprecedented time, you have a lot on your plate. You have […]
Seven steps to take your fabrics business to the next level
April 1st, 2020
by Sigrid Tornquist Building a business takes more than a good idea and an interested customer base. It takes planning, investment, a skilled workforce—and a healthy dose of industry knowledge. Got a plan? Rick Ludolph, founder and president of boutique specialty fabrics consulting firm Productive Solutions LLC in Marietta, Ga., has spent more than 40 […]
Sharpen your competitive edge
October 17th, 2018
Asking yourself one simple question can help make your business a magnet for new customers, says marketing professional Madeleine MacRae, owner of MM MacRae Coaching & Consulting. “That question is ‘Who is your ideal client?’” In her Oct. 16 Expo session on distinguishing yourself in the marketplace, MacRae says answering this question is the key […]