Sails that sign: Enter here!

August 1st, 2022

The Salt River Pima-Maricopa Indigenous community in Scottsdale, Ariz., has a dedicated space that is surrounded by a high-end commercial plaza on its land. Located at the crossroads of two major roads, the shopping complex is composed of numerous brick-faced masses that have tribal art affixed to the curved walls. One corner of the complex […]

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Shade sails find a place in the sun

September 1st, 2021

It was only a few years ago that Amy Poe, owner of Wyckam Fabric Creations, in Portland, Ore., started hearing about shade sails. Now the company is doing elaborate shade sail projects like this shade cover for the Big Toy Playground at Keizer Rapids Park in Keizer, Ore. Photo: Wyckam Fabric Creations. For something that’s […]

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Finders, keepers: long-term customer loyalty

December 1st, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

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Shade sails tackle solstice extremes

June 1st, 2019

By Bruce N. Wright, AIA Arizona is known for stunning landscapes and a warm climate. Most homes in this area have some form of shaded outdoor living space, where Arizonians can enjoy the temperate weather. Working closely with a client with a request for her residence, Shade Industries® of Phoenix designed a custom, elegant structure […]

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Residential shade sail

October 27th, 2016

What is the perfect complement to a high-end residential backyard remodel? A custom-designed shade sail, of course. Red Rock Contractors of Mesa, Ariz., was working on just such a remodel when its client decided to include a fabric shade structure in their plans for a new backyard. SHADE Industries of Phoenix, Ariz., was brought in […]

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Backyard patio shade

August 30th, 2016

A custom shade disc transforms a scorching residential backyard into a shady oasis. In the arid Southwest, a little shade can go a long way toward transforming a residential backyard from a scorching desert to a shady oasis. One Tucson, Ariz., couple decided to shade their yard in style by installing a custom cantilevered shade […]

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Selling shade

November 1st, 2015

Conrad Masterson, president of Shade Industries, builds his business by focusing on what clients really want —and what employees need. “The first thing I learned when I entered the shade sail industry was to focus on what the customer really wants,” says Conrad Masterson, president of SHADE Industries, Phoenix, Ariz. “That may sound simple, but […]

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