Shady dealings: screens, shades and shutters

February 1st, 2020

As awareness over the protections and savings offered by shading systems grows, screens, shades and shutters are finding wider acceptance and use, fueled by innovations in technology and fabrics.  by Pamela Mills-Senn While many people appreciate the outdoors, most folks prefer to be shielded from the elements, with their environment climate controlled. Products like screens, […]

Read More

Get your glamp on

January 1st, 2020

Traditional camping isn’t for everyone; some people prefer a more glamorous way to experience the outdoors. For these folks, glamping offers a way to enjoy nature without any mess, fuss or inconvenience.   by Pamela Mills-Senn Sure, there are some folks who enjoy the pup tent/sleeping bag approach to camping. But others don’t see why spending […]

Read More

Finders, keepers: long-term customer loyalty

December 1st, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

Read More

Fabric’s role in revitalizing neglected urban areas

February 1st, 2019

Like other rust belt cities, Detroit began declining decades ago, propelled by a combination of bad luck, bad timing, bad decisions and economic transformations that delivered additional crushing, seemingly fatal, blows. Its condition was such that not so long ago, numerous companies sprang up offering tours of the city’s ruined buildings and factories—a somewhat morbid […]

Read More

A dazzling duo: indoor fabrics and lighting

January 1st, 2019

Fabrics have always been an essential component in commercial interior spaces. But, historically, their inclusion has been limited to more conventional roles, such as draperies and curtains, or flexible room dividers. With some exceptions, fabrics were not intended to serve as a focus in and of themselves. That has changed—decidedly. Fabrics are now looked to […]

Read More

To sew or to seal: expanding the toolbox

November 1st, 2018

To sew or to seal is a question that some fabricators have answered by gearing their offerings toward products that utilize either the former or the latter, but not both. While this kind of specialization can be a viable and lucrative strategy, expanding the toolbox to incorporate both sewing and sealing can often prove even […]

Read More