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Finders, keepers: long-term customer loyalty
December 1st, 2019
Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting. by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]
Fabric’s role in revitalizing neglected urban areas
February 1st, 2019
Like other rust belt cities, Detroit began declining decades ago, propelled by a combination of bad luck, bad timing, bad decisions and economic transformations that delivered additional crushing, seemingly fatal, blows. Its condition was such that not so long ago, numerous companies sprang up offering tours of the city’s ruined buildings and factories—a somewhat morbid […]
A dazzling duo: indoor fabrics and lighting
January 1st, 2019
Fabrics have always been an essential component in commercial interior spaces. But, historically, their inclusion has been limited to more conventional roles, such as draperies and curtains, or flexible room dividers. With some exceptions, fabrics were not intended to serve as a focus in and of themselves. That has changed—decidedly. Fabrics are now looked to […]
To sew or to seal: expanding the toolbox
November 1st, 2018
To sew or to seal is a question that some fabricators have answered by gearing their offerings toward products that utilize either the former or the latter, but not both. While this kind of specialization can be a viable and lucrative strategy, expanding the toolbox to incorporate both sewing and sealing can often prove even […]