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Playground prototype keeps kids cool and safe in Australia heat
March 1st, 2021
Communities in Australia face unprecedented heat, drought and bushfire weather conditions, according to Steve Christou, mayor of Cumberland, a suburb of Sydney. The goal of the research behind this prototype UV Smart Cool Playground is to create safe spaces for children and their families to play. Photos: Western Sydney University. Western Sydney University heat research […]
Residential shade sail
October 27th, 2016
What is the perfect complement to a high-end residential backyard remodel? A custom-designed shade sail, of course. Red Rock Contractors of Mesa, Ariz., was working on just such a remodel when its client decided to include a fabric shade structure in their plans for a new backyard. SHADE Industries of Phoenix, Ariz., was brought in […]
Tensile shade canopy
October 1st, 2016
New shade sail is an opportunity to extend existing shade coverage while adding additional amenities. Halifax Holiday Park is a campground set in a natural bushland and surrounded by two calm beaches in Nelson Bay, New South Wales, Australia, a popular vacation region for many Australians as well as foreigners due to its natural beauty. […]
Growth of the gorillaBrella
November 1st, 2015
In the summer of 2008, looking to capitalize on the long-standing residential backyard construction boom, Conrad Masterson and his then-partner Patrick Howe (who later founded the shade sail company Shazeebo in Carlsbad, Calif.) designed a permanent umbrella—something to be unobtrusive but provide adequate shade, that could hold up to normal winds and storms and would […]
Selling shade
November 1st, 2015
Conrad Masterson, president of Shade Industries, builds his business by focusing on what clients really want —and what employees need. “The first thing I learned when I entered the shade sail industry was to focus on what the customer really wants,” says Conrad Masterson, president of SHADE Industries, Phoenix, Ariz. “That may sound simple, but […]