Residential shade sail

October 27th, 2016

What is the perfect complement to a high-end residential backyard remodel? A custom-designed shade sail, of course. Red Rock Contractors of Mesa, Ariz., was working on just such a remodel when its client decided to include a fabric shade structure in their plans for a new backyard. SHADE Industries of Phoenix, Ariz., was brought in […]

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Tensile shade canopy

October 1st, 2016

New shade sail is an opportunity to extend existing shade coverage while adding additional amenities. Halifax Holiday Park is a campground set in a natural bushland and surrounded by two calm beaches in Nelson Bay, New South Wales, Australia, a popular vacation region for many Australians as well as foreigners due to its natural beauty. […]

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Growth of the gorillaBrella

November 1st, 2015

In the summer of 2008, looking to capitalize on the long-standing residential backyard construction boom, Conrad Masterson and his then-partner Patrick Howe (who later founded the shade sail company Shazeebo in Carlsbad, Calif.) designed a permanent umbrella—something to be unobtrusive but provide adequate shade, that could hold up to normal winds and storms and would […]

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Selling shade

November 1st, 2015

Conrad Masterson, president of Shade Industries, builds his business by focusing on what clients really want —and what employees need. “The first thing I learned when I entered the shade sail industry was to focus on what the customer really wants,” says Conrad Masterson, president of SHADE Industries, Phoenix, Ariz. “That may sound simple, but […]

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